Visitor path
01Events
Organised around when, where, and why someone would attend.
Case study / Higalaay Festival
A visitor-first digital experience for a citywide celebration in Cagayan de Oro.
A public-facing festival website organised around what people need next: discover the programme, understand the place, plan a visit, and find the right route to participate.
Software Development
Product Strategy & Analytics
Content Architecture
The product problem
From “what’s happening?” to “I know what to do next.”
The experience had to help people move from curiosity to participation without making them understand the organisation behind the festival first.
01
DiscoverFind the programme and the right starting point.
02
UnderstandMake the event, place, and context easy to scan.
03
Plan and participateGive visitors a clear next action.
The brief
Make the festival easier to find, understand, and join.
A public-facing festival website organised around what people need next: discover the programme, understand the place, plan a visit, and find the right route to participate.
- A public-facing festival website for Cagayan de Oro
- Clear paths to events, places, partners, and contact
- A content structure that can grow with the festival programme
A closer look
Structure over spectacle.
The work focused on giving important information room to breathe, creating clear paths between related content, and making the public experience easier to maintain over time.
Visit the live projectTukodPH point of view
Good software earns its clarity.
We connect product decisions, visual language, and implementation details before they become expensive to change.
Context
02Places
Useful location context helps visitors move from interest to a plan.
Participation
03Partners
The people and organisations behind the celebration stay easy to find.
This case study intentionally focuses on the information architecture and interface system. Photography used on the Higalaay website is credited to its photographers and is not reproduced here.